Advertise on Boulevard City Screens

Boulevard City, also known as Square 1, is the central entertainment quarter of Riyadh City Boulevard, and it draws some of the highest visitor numbers of any destination in Saudi Arabia. The site has been curated as a mix of dining, retail, and family attractions, all of which sit against a continuous backdrop of large format digital screens. The screens are placed on façades, along walkways, above restaurants, and at the entrances of the busiest plazas, which means visitors are exposed to campaign content across the full duration of their visit and not just at a single passing moment.

Boulevard City has been designed with dwell time in mind. Families arrive to eat, teenagers meet friends, tourists come to photograph the architecture, and business visitors gather at the international restaurants and cafés. Because almost everyone here is planning an evening out rather than completing an errand, the average time on site is high. That works to a campaign's advantage in a very direct way. Your creative has room to play out in full, and audiences see the same screen more than once as they move through the venue, which builds recall in a way that a single roadside site simply cannot match.

The network of eighty two screens supports several media strategies at once. You can run a synchronised roadblock where every screen carries the same message at the same moment, which works well for launches, one off announcements, and the opening night of a campaign. You can also run sequential storytelling, letting the narrative build as visitors move between plazas, or you can target specific zones only, such as the fashion promenade or the food hall, so the media spend follows the audience most likely to convert against your objective.

The site is at its most powerful during Riyadh Season, when footfall reaches its yearly peak and international coverage of the destination increases across regional and global media. Public holidays and school breaks also drive strong lifts in visitor numbers throughout the year. Brand categories that consistently perform on this network include fashion, technology, banking and financial services, food and beverage, telecommunications, automotive, cosmetics, and entertainment. For a first campaign at Boulevard City, the recommended screen mix and dayparts can be mapped to campaign objectives and budget.

The screens support both portrait and landscape creative, so an existing digital asset from your social channels or in-store activity can typically go live with limited rework. Bespoke creative native to the format usually outperforms adapted material in on-site attention studies. Whether for a headline launch or a steady always on presence, plans can be shaped around the way audiences already move through the venue.