Advertise on The 3D Cube

Positioned between Boulevard World and Boulevard City, the 3D Cube has become one of the most photographed advertising surfaces in Riyadh. Its single vertical face uses anamorphic three dimensional rendering to create the illusion of objects, characters, and products moving in real space, right in front of the audience. Passers by film the effect on their phones, share it across their networks, and the campaign gains a second life on social platforms within minutes of going live. It is one of those rare outdoor sites where the advertising becomes content in its own right.

The site is ideally suited to campaigns that need to be seen twice. The first viewing happens on the ground, when visitors walk between the two Boulevard venues on their way through the evening. The second viewing happens on social platforms, when the same audience posts and reposts the moment. This dual life is one of the reasons the 3D Cube has become a favourite of launch focused brands, from consumer technology and gaming to automotive and fashion, and it suits briefs where earned reach is as important as paid impressions.

Anamorphic creative is a specialist craft. It requires the animation to be built to a specific camera position, so that the effect only truly lands when the screen is filmed from the intended angle. Production partners who understand these constraints deliver creative that reads clean on both the physical screen and on the smartphone frames that will carry it further. Teams new to anamorphic work can brief specialist studios that have delivered similar creative for regional and global brands.

Because the Cube stands at a crossroads between the two most visited Boulevard destinations, campaigns benefit from a continuous stream of impressions across the entire opening period each evening. It performs particularly well when scheduled alongside other Boulevard placements, so that a visitor who sees the Cube also encounters the campaign again on the interior screens of the two venues. That layered exposure is where the media plan really begins to compound.

For advertisers whose measurement leans towards earned reach, share of voice, and cultural relevance, the 3D Cube is one of the strongest single site briefs available in Saudi Arabia. The creative concept, technical file specification, recording plan for earned social content, and wider media plan can all be shaped so that the moment on the Cube has scheduled support around it and does not sit as an isolated stunt.